Nowadays more than ever, people are inclined to collaborate with others, to impact the world around them with concrete actions, we are more sensitive to donating to those who need it, empathizing with various humanitarian causes, but in most cases this happens just one time. The challenge is that they do it on a recurring, sustained and constant basis over time.
That is why we believe that it is easier for people to donate when it is part of their day-to-day activities.
The solution we propose is a platform for donations and benefits for the consumption of experiences, products and services aimed at 3 defined audiences:
1.- Gen Z
3.- Gen X
This platform can be exclusive to a particular NGO or be made up of a pull of NGOs that receive contributions equally
This platform is in agreement with different brands of products, services or experiences that wish to participate and that is fed with all the purchases that the donor makes with their payment methods, so the donor has to register/link those payment methods in the platform and start using them as usual.
The idea is that the donor makes a minimum, marginal donation of, for example, half dollar for each purchase with their payment methods in the brands associated with the platform (Retail, restaurants, supermarkets, telcoms, basic services, etc.)
Your monthly accumulated donation remains in a personal electronic piggy bank expressed in $$ and that automatically or manually distributes the accumulated amount among the registered NGOs or the NGO of your choice.
The monthly amount of money donated to the NGO(s) is weighted according to a scale or ranking that gives the donor the possibility of accessing to attractive benefits: discounts, promotions and exclusive gifts in coffe shops, cinemas, restaurants, bookstores, gyms, concert tickets, hotel stays, plane tickets, bus tickets, tickets to parks, festivals, fairs, various courses and workshops
The more monthly accumulated money you donate, the higher are the benefits you can access with a term to consume them of 3 months or 90 days.
(*) In Chile, it is a deeply rooted social custom to help each other between families or neighbors or communities and consists of raising the amount of money that a person or group particularly needs and that they do not have the means to achieve on their own. In most cases it is about raising money to pay for studies, operations, purchase of materials for enterprises, etc.
It is called, then, "hacer una vaca" the act of managing the solidarity collection of money to meet the goal of money that a person or group requires.