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Skyrocket your fundraising lead generation process with this autopilot Linkedin growth system

Linkedin automation process that will generate real 1-1 meetings with your fundraising major donor prospects

Remember to be user-centric. Think about your user’s needs/problems you are trying to address.

Traditional online marketing campaigns looking for new donors are not giving good results. Facebook Ads, Google Ads, Youtube ads and Linkedin ads aren´t performing as needed. Furthermore cold calling and email marketing strategies are not providing the expected ROI... So it becomes urgent to find new ways to reach and convert potential donors. On the other hand, I’ve found that hypergrowth B2B startups have a new way to hack their sales using an integrated outbound-inbound strategy based on Linkedin... which helps them generate real convesations with thousands of prospects organically and automatically. This method can be perfectly replicated by NGOs but as far as I know, they are not using this tactic. I want to build a bridge, connecting Silicon Valley growth tactics with NGOs fundraising strategies.  

What type of data and insight did you use for this analysis? 

+ Traditional ways of addressing B2B and VIP prospects aren't providing a satisfactory ROI. + Outbound approaches are receiving reply rates below 10% (Which means that 90% of potential donors aren't being correctly addressed) + Inbound Marketing is not converting donors as expected (as social media is cutting down organic reach)

Please refer to the four evaluation criteria for this challenge:

  1. Innovative
  2. Impactful
  3. Replicable
  4. Feasible
This method is innovative since it combines automation linkedin apps which provide the possibility of starting real conversations with thousands of validated prospects and marketing automation tools that help respond with empathy and generate rapport through the interaction in massaging, social media and ads.    
 

(for solutions coming from Reimagining Fundraising 2020)

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  • Nov 11, 2020
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